Find out who is linking to your site

The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. With Google factoring in the strength of your backlink profile heavily into their search results if you have a bigger backlink profile and more top quality backlinks you will rank higher. As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on. SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it.

Check the content of the target web page

How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords. Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Use description meta tags to provide both search engines and users with a summary of what your page is about!

Can the canonical tag can hurt your search engine rankings?

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Once you’ve had a good think about your niche, make a list of search terms that you think are well suited to your business that you’d like to be found on. Getting a backlink from an authoritative website will benefit you much more than a link from a lower-quality site. There are many reasons why SEO is an important part of your marketing strategy. Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location.

Pay attention to Google’s official webmaster guidelines

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting some extra local traffic boost and an improvement in your search engine placements." Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. The faster your site loads, the better of course. A site that has many images and videos will generally take longer to load than a website with just some text. If you want to get loads of quality traffic to your website you have to work a lot or invest a lot.

Why Google Plus Is Especially Important for SEO

Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then that should be enough as long as it’s also in your code a little, or in your file name. An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes it’s easier to take a series of smaller steps instead of jumping to your final goal in one leap. The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it’s possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth.

The outlook for SEO careers during times of recession is pretty positive

Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site. SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use these tools is extremely important. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. In case of a manual penalty, link clean-up must be thorough. If you have a slightest doubt about a link — remove it. On the other hand, if you are dealing with Penguin, you should think proportionally and consider the ratio of bad links to good links.